As a graduating modelmaker, I am finishing my course with a wide range of transferable skills and knowledge. I have come to understand myself as a versatile maker, curious to explore all kinds of art and craft activities, that I would like to continue to develop as part of my professional brand.
At the same time, I do not want to make and create for commercial purposes – I want to work closely with people, and use my passion for art to help them. Therefore, I would like to start gaining more experience in clinical settings, using my knowledge of visual arts as a helping tool. To do this, I need to define a personal professional brand that I can use to explain myself to potential future employers quickly and effectively.
To help figure this out, I started out by defining my Points of Parity (POP) that I have, and need to gain, and my Points of Difference (POD). I used my previous research into art therapy as a career, and also attended some Open Days (digital of course!) for various Art Psychotherapy Master’s degree courses. This has been really helpful in gaining a deeper understanding into what is expected from someone working with art in a clinical setting, and has made me even more excited and determined to do this.
Through defining my POP and POD, I was able to write a personal statement that I can use to introduce my professional brand to others. I used this statement as the basis for writing and designing all of my other professional documentation such as my portfolio and business cards.
There is a few ways I have worked to show what I mention in my personal statement in all my other professional documents. For instance, I have shown my versatility as a maker in my portfolio, through my selection of images. Each model and artwork I have chosen for my portfolio, has been significant for my identity as a maker, but also could be used by others to facilitate their wellbeing.
I have also chosen to use an outline of one of my models, as part of my brand. These are my little frog candles, which I started making first as stress management, and later turned into a small side-business. They are important to me, because they are made using the same mould from one of my earlier models, which showed me that I would like to work closely with people in the future. Other design choices include my muted colour palette, which considers the viewer and whether they have any sensory sensitivities.
Note – you can also find little illustrations of the frog candles on this page! Hint, they are used as bullet points.
Overall, I would like to portray my personal professional brand as a curious artist, maker, and facilitator.