The External Brief project has been a learning experience since the beginning. It has been particularly exciting to have the opportunity to work with a live client and to create a model that can have a use and a purpose for somebody else.
The most daunting aspect of this project, however, was the unpredictability that came hand-in-hand with learning to adjust pre-established working habits to fit new restrictions enforced by the pandemic. I believe I had the best intentions at the beginning of the unit when I was creating my project plan – I divided the work into certain stages that heavily emphasised the design process while leaving enough time to make the model. I portrayed this through a Gantt chart. In retrospective, however, I should have set aside more time as a fall-back for when the unexpected occurred. Additionally, I should not have underestimated the amount of time I would spend on experimenting with different ideas, techniques, and materials.
Consequently, the outcome has been affected. At the time of hand-in, the model is unfinished. It must be assembled on the planned stand and mechanism. A final layer of protective spray must be added to the model to protect the finish. The rest of the puzzle pieces must be finalised.
On the other hand, the outcome does meet the client brief. There is a recognisable form of an ammonite, which demonstrates water filling the animal’s chambers that ultimately influences its buoyancy. There is an interactive element as represented by the puzzle piece. Placing the puzzle piece into the chamber adds weight to the model. In this state, the model can be used to demonstrate the concept of ammonite buoyancy as a presentational model. It can be used by a handler to complement their explanation of the concept. There is definite opportunity for engagement with the model, which the audience can use to increase their understanding of ammonite buoyancy. Through this, the model does fit the context of immersive museums, and ultimately, The Etches Collection.
Once assembled and finalised, the model will also complement the context of the collection of the museum. The mechanism will add a secondary interactive element that will further increase audience engagement.
Lastly, The Etches Collection has expressed interest in increasing their online presence as a response to the current pandemic. In its present state, the model can also be utilised to create a short video demonstrating the concept of ammonite buoyancy, that can be published online.
In summary, my project management of this unit could have been improved by more realistic expectations of the impact of the new and the unknown. The outcome must be finalised to fulfil its potential, although it can be used effectively to represent the concept of ammonite buoyancy as of this current moment.
Approaching the making process, I split it into six main stages:
While some of these stages had to be completed before I could move on to the next – for instance, I had to have a cast of the shell to create the walls for the chambers – they didn’t follow a strictly linear pattern. I planned so that I could be completing other stages while moulds were curing etc.
Following are images of each stage, with short descriptions of problems encountered and how they were resolved.
To start off with, I had to make the ammonite shell that would be the main body of the model. I used buff clay as it is very quick to sculpt with due to its softness.
For reference, I used an image from The Etches Collection of an ammonite in their collection.
I explored making a stand for the sculpt at the beginning in order to allow me to sculpt both sides of the ammonite. However, I quickly realised that this would not be needed as only one side would be visible. Therefore, I could rest it flat on the desk.
Sculpting the ammonite was a relatively straightforward process that was quick to complete.
Along with the ammonite shell, however, I also needed to sculpt the head and tentacles of the animal. I did not want to use buff clay for this sculpt, as it was on a smaller scale to the shell and would need more details. The tentacles would also pose a problem – due to the softness of the clay, they might be prone to moving while I sculpted, even with an armature inside. Consequently, I decided to use Monster Clay – a harder material.
I could not use Monster Clay alongside the buff clay due to the difference in softness, but I still wanted to make sure the head fit snugly into the opening of the shell. To achieve this, I held off sculpting the head until I had a cast of the ammonite shell I could sculpt into.
After sculpting the ammonite shell, I created a mould of it using silicon. As the back would not need any detail, I could make it an open back mould.
During this process, some silicon seeped underneath the shell as it was not flush flat against the surface. I cut out the unnecessary silicon.
The head and tentacles of the ammonite had to be moulded in plaster, as I wanted to cast it in silicon later. Due to the complexity of the tentacles, the mould had to be made out of two parts.
I encountered one particular issue while moulding the second part of the plaster mould. While I made sure to plug any gaps between the styrene walls and plaster, there must have been a gap I overlooked! Some of the plaster seeped underneath, which caused the risers on that side to be covered up.
To resolve this, my first idea was to attempt to dig the risers out of the plaster once it had hardened. I quickly realised this would not be an effective way of solving the issue, therefore I decided to amend my casting process for the head and tentacles instead.
I used the silicon mould to cast copies of the ammonite shell out of fast cast resin. There were a few problems I encountered during this process.
The main issue that arose was the weight of the cast. For the mechanism to function effectively, the shell could not be too heavy, as it would impact the type of spring strength I would use. The heavier the shell, the higher strength of spring I would need in order to prevent the shell sinking straight to the bottom once placed on the spring. At that point, the puzzle pieces would not make an impact on the vertical position of the model as it would already be sitting on the bottom of the spring!
Unfortunately, I realised this was an issue after I did my first clean-out cast and felt the weight of the shell.
To resolve this, I used aluminium trihydroxide powder. The theory behind this was that the powder would replace the resin in the mixture, which would result in a lighter cast. I tested this out using my second cast – it did not make it lighter. In fact, it had the opposite effect, and made the cast even heavier!
A positive of alumiunium trihydroxide powder is that it results in a far more durable cast, so I decided to use the shell from my second attempt despite its weight. I could lighten it afterwards by taking away material from the back.
Another issue I encountered during this stage, was in relation to the magnets I planned to place in the chambers of the ammonite that would help to keep the puzzles in place. Initially, I planned to place the magnets in equal distances from each other on top of the silicon. In practice, however, this did not work – the magnets were too close together and attracted to each other immediately. To counter this effect, I poured the resin in layers and placed a magnet in each layer. This meant that the magnets were held in place as the resin cured.
While casting the silicon head and tentacles of the ammonite, I also run into some obstacles. As mentioned previously, half of my risers were accidentally covered during the moulding process. To avoid bubbles forming inside the tentacles, I did not pour the silicon into the closed mould at first. Instead, I left the two halves open and filled the tentacles. Afterwards, I closed the mould and used the vac chamber to get rid of any potential air bubbles. Lastly, I injected the rest of the silicon. This solved the issue and no bubbles formed inside the tentacles.
Firstly, I used paper to make some quick prototypes of the shape of the walls. I used these shapes as reference when I heat bent chemiwood for the walls. I used a jig – a secondary piece of chemiwood which I sanded down to the desired circular shape – to ensure the walls had the correct shape.
Using filler to create a plug for the chemiwood to stick inside the ammonite chambers was a bit tricky, primarily due to the sanding afterwards. Some of the areas were a bit tight and it was difficult reaching them. I tried using a rotary tool to get to these areas but the tool was too big. I resolved this issue by just spending more time sanding.
This was perhaps the most experimental stage of the entire making process. I encountered numerous problems as I explored how much weight I could add to resin.
I originally thought about using metal powder to weigh down the puzzle pieces, however, after researching some of these powders, I decided it would not be a cost-effective option. At this point, I considered the casting of the shell that I did earlier and remembered how the use of aluminium trihydroxide powder increased the weight of the cast.
Unfortunately, due to the size of the puzzle pieces, the powder on its own would not have made enough of a difference in terms of weight. Therefore, I considered other options and explored placing different objects inside the cast to weigh it down. I settled on using steel nuts, which combined with the aluminium trihydroxide powder, considerably increased the weight of the cast.
At this point, the steel nuts became an issue for me – they were extending out of the cast and very visible. To resolve this, I did a layer of resin around the mould, let this cure, and then placed the nuts inside. This ensured the steel nuts were not visible.
Frustratingly, casting a layer of resin around the mould first to hide the steel nuts, manifested another problem. The aluminium trihydroxide powder I was using, caused the resin to cure much slower. As I had to continually turn the mould to coat all the walls in an equal amount of resin, the increased curing time meant I was turning the mould for an unnecessarily long time. Consequently, I chose to use purely fast cast for the outside shell layer, which cured much faster. I still used the powder to bulk out the inside layer of the cast.
A final issue I encountered was when I was dying the resin. The multiple layers of resin meant I had to ensure that they all had the exact same shade of blue. I was forced to spend extra time while mixing the resin each time to match the shades. Unfortunately, this meant that the resin would start to cure by the time I would get the shade right. To resolve this, I made note of how much of each pigment I was using per 12ml of resin (the average amount per layer) which helped to mix the right colours much faster.
Magnets were also added to each cast to correspond with the magnets placed in the shell.
Lastly, some interesting notes from this stage:
The alumiunium trihydroxide powder made the resin more gooey for longer (due to the slower curing time). This meant that bubbles were more likely to form in my puzzle pieces as the steel nuts trapped some air inside. The effect of this can be seen in two of the photos below, where a large air bubble formed at the top of the mould.
The difference in curing time was particularly obvious in one of the below casts. I took it out of the mould too early, which meant the inside layer containing the powder was still fairly gooey. This cast highlights the two different layers of resin – the shell and the bulk inside.
In preparation for this stage, I kept my first cast of the ammonite shell to use as a tester. I used it throughout to experiment with different colours and airbrushing techniques.
For paint to adhere to the surface of the shell, a primer base was necessary. I tested my primer on the tester shell and realised that it would result in a cold underlayer. It also affected the paint that would go on top – it added a green tint to the yellow base coat. I used a white primer on the shell instead.
I used acrylic paints and an airbrush to paint the model. I painted the eyes and highlights with a small brush.
One of the biggest issues I encountered during this process was right at the beginning – while spraying on the first coat of my base colour, I realised the paints I was using had hardly any pigment in them. This meant that I would need far too many layers to even get a faint colour on the base. I used different paints and this issue was solved. (Pro tip – always test the pigmentation of paints!)
To build up enough pigment, many layers of airbrushing were needed. I had limited time left to apply this finish, which meant I could not get the amount of detail I initially planned to paint.
Finally, while painting the eyes of the ammonite, I found it particularly tricky to use the airbrush. Despite changing to a 0.2mm nozzle and needle, and decreasing the air pressure, I continually ended up with a ‘spidering’ spray pattern. I hand-painted these areas instead.
Overall, the making of this model was very exciting, with its fair share of frustrating moments! I enjoyed each stage in its own way, and wish I could spend a little bit more time exploring each one in more detail.
The finish of the ammonite is an important aspect of this model. The shell presents an opportunity to add a narrative to the design, which is a crucial aspect of immersive exhibitions.
To do this, I spent some time focusing on the colouration of the exterior shell. As mentioned in a previous blog post, there is a lot of conjecture in the geological community regarding the colour characteristics of ammonite. This is due to a lack of data – when fossils are uncovered, they do not reveal much about what colours were found on the creature.
However, informed guesses have been made by experts in this area. They have used creatures such as the nautilus and other molluscs for reference. They have also considered the environment the ammonite lived in, as this may also have had an effect on the colouration.
I used the research into this area to inform my choices during the colour design process. I started off by experimenting with base colours considering either warmer or colder tones. Afterwards, I moved on to explore specific colouration patterns in detail.
Key features and notes:
Cold base colour with warmer tones on top.
Contrasts with the puzzle pieces, which highlights the concept.
Defined pattern – the ridges of the shell are highlighted by different colours, with additional linework in dark brown. The latter adds additional detail to the design.
Pattern less complex. Follows sculpted ridges in the model.
I could make it more organic by adding more colours, such as greens and browns. This would add to the narrative of the creature as it reflects the environment it would have lived in. The greens could represent discolouration due to moss, while the browns can define patches of deterioration due to age.
I would like to propose that the red variation of Colour Swatch #2 would be the most effective colouration for this model. It is based on an existing creature – the nautilus – which helps to ground the model in context. It will also help me during the painting process, as I will be able to refer to images of the nautilus to ensure the patterns and tones are correct.
Additionally, the warm tones of the external shell juxtapose the cold tones of the puzzle pieces. Through this definition, the interactive components are emphasised, highlighting the concept of water inside the chambers of the ammonite at the same time.
The soft tissue of the ammonite such as the head and tentacles, can have a similar colour scheme to shell #2 (red). Similar to the head of the current nautilus, it could be primarily cream with areas of red to match the shell.
Moreover, I would also like to use certain features of my other designs, such as the patches of green and red in Colour Scheme #6. I could add subtle tones of greens and browns to insinuate wearing down of the shell, thus adding further realistic context to the model. This will ensure that the finish of the model will not appear too illustrative/abstract.
To represent the concept of ammonite buoyancy, the model will operate on an up and down mechanism. The ammonite will move and up down corresponding with its weight because of a spring. The effectiveness of this system depends on the type of spring, and how the model interacts with it.
For this model, a compression spring would be most effective. The model will be able to stay down when the puzzle pieces are inserted, and rise back again once they are taken away. The spring will also fit into the tubing which will act as a stand for the model.
Springs have certain stiffness to them which dictates the amount of displacement that they will endure when a force is applied (Hooke’s Law). Choosing the correct stiffness will be vital for the model as it needs to be soft enough so that the puzzle pieces affect the weight of the model and make it sink. It must also be stiff enough so that the model can rise up again once the puzzle pieces are taken out.
The spring will also need to have high strength to avoid creep – very slow plastic deformation over time. Enough strength in the spring will reduce maintenance needs.
The ammonite will be attached to the spring using mirror fixings. This means the model will be able to be taken off the stand if needed for presentation etc. It also makes repair work easier – if the spring deforms over time and needs replacing, the model can simply be detached and the spring slid out from the tubing and replaced.
In summary, the vertical motion of the ammonite rising and falling is created through a spring mechanism that operates based on changes in weight. The mechanism is simple and requires minimal maintenance. Ultimately, the mechanism grants opportunity for interactivity with the model while representing the concept of buoyancy.
For the first few weeks of the project I was always prompting myself to think more broadly about potential designs for the model. After a while, I realised I kept coming back to the same idea, which I eventually decided to explore in more detail.
That said, I believe thinking broadly before deciding to focus on one idea in particular, helped me to consider far more perspectives than I would have otherwise. I believe it had an impact on certain elements of the final design, which were inspired by features I explored during the earlier stages of the design process.
What is the idea I chose to explore further?
Puzzles! This design represents the concept of ammonite buoyancy using ‘puzzle pieces’ that slot into the chambers of the ammonite.
These puzzle pieces represent the water that would have gone into the chambers of the ammonite to make them either rise or sink. The ammonite would be on a spring and the puzzle pieces would be weighted. Placing the puzzle pieces inside the chambers would make the model sink by increasing its weight.
The model would also be placed on a spring, which would make it rise again once the puzzle pieces were removed. This represents the actual way that ammonites used water to influence their buoyancy system – they would fill the chambers with water to sink and take the water away to rise.
Why did I choose to focus on this idea?
The buoyancy system is quite an abstract concept and the model must be able to portray it in an accessible way for the audience. I believe the puzzle idea represents this in the clearest way from all my ideas. Additionally, I really enjoyed the interactive aspect – puzzles are games that most of us have experienced before, which makes them more relatable and simpler to interact with.
I also liked how there was the potential of adding an element of narrative to the design – I could develop the outside of the shell and the soft parts to give animalistic context to the concept. Elements such as texture of the outside shell, colouration, and positioning of the tentacles, could add a story to the creature as it would reflect the way they led their lives. To achieve this, I researched more into what could have been the colouration of the shell, and what the soft parts of the creature looked like.
What were the main elements of the design I considered during the process?
Soft parts (squid)
Some of the main questions I explored:
What shape should the shell be? Although ammonite shells took many different shapes, in the Kimmeridge area only ones with tight spirals were found. I briefly looked at how I could incorporate different shapes of shells into my design, but decided that due to the values of the museum, the tight spiral would be best. The Etches Collection places a strong emphasis on its local area, where all fossils from the museum were uncovered by Dr Steve Etches.
What amount of detail would I include on the outside of the shell? I had to decide between going for a more realistic look, or more of an illustrative portrayal. I decided that hyperrealism on the outside shell would not fit the rest of the model – the exposed chambers abstract the look of the model. Therefore, I decided that perhaps a more illustrative look would be best.
What colour were their shells? There is not a lot of data in this area considering ammonites. Experts hypothesise that the colouration of their shells could have ranged anything from pure white to orange with brown streaks. One thing that could have had a big influence on this would have been the environment that the ammonite lived in. This will be explored further in my upcoming post.
These include body parts such as the head, tentacles, and eyes.
Some of the main questions I explored:
What did the soft parts of the ammonite look like? There have been no fossils found of the soft parts of ammonite. Therefore, experts can only theorise what these looked like. Many look to sister groups of the ammonite – the nautilus and cuttlefish – for answers.
Some of the main questions I explored:
How many chambers should be exposed? This model depends on part of the outside of the shell being cut apart to expose the chambers inside. The size of this area would dictate how many chambers and puzzle pieces would be in the model. I had to consider this in relation to the audience, and the amount of times they might want to interact with the model before their attention is lost.
Where should the shell be exposed? The placement of the exposed chambers was also important to consider. As the size of the chambers decreases the closer to the centre of the spiral you get, this would impact the size of the puzzle pieces. This would be important to the model, because the puzzle pieces would have to be big enough to facilitate enough weight so that the model could be weighted down enough to sink. The puzzle pieces would also have to be big enough to be handled easily.
Additionally, I also had to be mindful of the fact that the beginning of the shell spiral houses the soft tissue of the ammonite (such as the head and internal organs). This means that the shell could not be exposed in this area, as scientifically, there would be no chambers in that place.
Half and half model? The shell would be split in half – equal amount of chambers covered and exposed. This could either be vertical or horizontal.
How realistic should the chambers be? Jagged/natural/abstracted? Exploring this question I was juggling two opposing ideas – realistic or more abstracted chambers. The former would mean the chambers would be far more complex, as realistic chambers inside ammonite shells curve and connect with each other – they do not follow a simple pattern. While this is beautiful, it will be too complex to make a puzzle out of. Therefore, a more abstract look might be more appropriate, as it would simplify the chambers, which would make the puzzle pieces easier to slot in and out. This will increase the effectiveness of the interactive element of the model.
Some of the questions I explored:
How many? Related to previous question on ‘How many chambers should be exposed?‘
What material? I have been investigating using metal, resin, or silicon for the puzzle pieces. The metal pieces will provide the most weight to the model but might take the longest time to make. The resin might be the fastest material to work with, and I could add metal powder to the resin to increase its weight. Silicon would add an interesting tactile element that could also boost the immersion of the model. It would be the closest in imitating a liquid, as silicon is much softer than any of the other materials I was considering. Silicon might not add enough weight for the ammonite to be weighted down enough.
What texture? Rough, smooth, matte, or glossy.
What colour? These puzzle pieces could be any colour, from something imitating fossils to symbolising water. I believe blue would be the best choice as it links the closest with the concept I am aiming to represent.
The shade of the blue might also be influential – I would like to stay away from very light/pastel colours, but dark blue would also not be a good choice as it represents deep water. The ammonite most likely occupied more shallow waters, so perhaps a mid-blue might be more appropriate.
Magnets? In order to increase ease of usage, I could place magnets in the chambers and puzzle pieces. This will not only increase the weight of the model which will aid the mechanism, it will also make sure that the puzzle pieces will stay in the chambers.
This will be detailed in an upcoming post. Stay tuned!
Some of the questions I explored:
Vertical or horizontal? A vertical stand and background would be more appropriate due to the nature of the model – it represents a concept of up-and-down movement.
Curved or straight? The background could be straight like a plank or curved, like the glass in some aquarium exhibits. Curving the background might make the model more dynamic, as it could relate the ammonite to its environment when it was alive.
Pipe or tubing? The ammonite could be attached to a spring which would be hidden inside a pipe. This would give an industrial/raw look, which insinuates the organic nature of palaeontology. It would also not take the focus away from the model and concept. Easy to transport. Easy to set up. Doesn’t take much space.
How did I explore these ideas?
While a large part of my design process was done through drawings and sketches both on paper and digital, I explored parts of this design through physical maquettes. These were made from greyboard and clay.
The greyboard maquette helped me to explore:
The size of the overall model
The shape of the spiral and how it spirals into smaller chambers as it goes internally
What the chambers look like – made me decide on a more organic look that wasn’t so jagged
The clay maquette helped me explore these ideas:
The size of the overall model
The shape of the shell – how one part of the spiral overlays the other
The look of the ridges on the outside of the shell
How much of the shell to expose
What would the chambers look like inside
Overall, the second stage of this design process focused more intently on investigating and bench testing different elements of one idea. Supporting my ideas was research on ammonites and on a variety of materials and techniques. Sketches were explored further by physical maquette models, and vice versa.
I had a lot of fun with this stage, especially while sculpting the shell of the ammonite! I am looking forward to studying the intricate details of the shells further during the sculpting stage of the model.
Stay tuned for an upcoming post portraying my final design.
Doing the research into immersive museums before starting the design process helped me to acknowledge all the different features I would need to consider for the model. Additionally, deciding what were the key benchmarks of the model, really helped structure my design thinking.
I started the design process by thinking broadly about the project. I thought about the different ways I could demonstrate the concept of ammonite buoyancy through an immersive design that would engage the audience in the narrative of the creatures, while increasing information retention.
Some of the first ideas I thought about focused predominantly on portraying the rise and fall of the ammonite as a consequence of their buoyancy system.
In the design to the left, the ammonite is positioned on a rod that would allow it to move up and down, controlled by levers. These are shaped like the helm of a ship to link the design into the narrative of the ammonite being in the sea. The model would have also been housed in a suitcase for easy transportation.
This second idea placed the ammonite behind a curved glass, similar to the ones that can be found in aquariums. This would insinuate the narrative of the creature being a sea animal, while also adding a playful narrative for the visitors who have visited aquariums beforehand. It would give context to the ammonite.
There would be a lever to the side of the model – turning it would move the ammonite up and down.
This design is based on one of the first models I made during the course – a simple wooden mechanism with a lever and two interacting elements. As you turn the lever, the two components interact and vertical movement is created.
I could use this design in my model to move the ammonite up and down.
I found that the lever was too constricting and would not have been engaging enough for the audience, so I began thinking about other ways that I could instigate movement in my model. It is at this point that I thought about putting the ammonite on a spring, which has a natural up and down movement.
I really liked the idea of the spring but started wondering how I would use the spring to create the vertical movement, such as by putting in extra weight to make the ammonite sink, and taking the weight away to make it rise. This is very similar to how ammonites controlled their buoyancy – they had natural chambers inside their shells which they filled with water.
I could simulate this extra weight through puzzle pieces that would slot into these chambers. If the ammonite was also on a spring, adding the additional weight would naturally bring the ammonite down, while taking the puzzle piece out would let it rise.
I was really intrigued by the idea of the puzzle pieces and the spring, which I decided to explore in more detail. I did this by creating a physical maquette of the idea out of grey board. This helped me to see the idea from a new perspective, and I realised it was very static. The puzzle pieces were to represent water, but the way the ammonite filled in their chambers was more fluid than the motion of slotting in puzzle pieces.
With this in mind, I created a second physical maquette to explore how I could demonstrate how ammonite chambers filled up with more fluidity. I thought about having a mechanism that pushed material into the shell. In the image below, water is represented by the yellow paper balls, and I am pushing these further into the shell. I liked how this idea was more accurate to how the bouyancy system actually functions inside the ammonite shells. Please see below for three movement progress shots. For the full video demonstrating this please click here.
At this point I realised I became too engrossed with the puzzle piece idea and that I didn’t think broadly enough at the beginning. I wanted to avoid narrow design thinking which could potentially ignore crucial elements of the model that could make it more engaging and effective for the audience. Therefore, I went back and began thinking about other ways I could portray the buoyancy concept for TheEtches Collection. Please see below for a collection of the sketches from this design stage.
During this broad design stage, I considered some very different ways I could explore the interactive elements of the model. For instance, I thought about creating a wearable model, such as a hat where the model would hang on a spring. I also considered creating a massive chair shaped like an ammonite, which would be situated on a movable platform. As more people sat on the ammonite chair, the platform and the chair would go down and vice versa.
I played around with some more abstract ideas involving scales and very simplified shapes. With these I wanted to focus purely on the buoyancy concept and tried to portray in the simplest ways possible. I was inspired by the experiment developed by Earthlearningidea. They used a water bottle and a testing tube to demonstrate how ammonites used to control their density and how this affected their buoyancy. These designs ensured that the concept was simpler to understand, however it got rid of a lot of the narrative that was part of the engagement of the model.
Moreover, I also looked into a game concept. I wanted to focus more on the narrative of the ammonite, specifically as to why they had to evolve a buoyancy system. To survive, the ammonites would have had to do two things – get food and escape from predators. Therefore, they needed a system that would let them move in the water, and as they did not have flippers, they developed this buoyancy system. To capitalise on that, I thought about framing my model around the idea of a game visitors could play. The ammonite would be attached to a fixed path, and the visitors would control how fast and how far the creature moves along this path. They would do this in order to help the ammonite get to food, or escape from predators.
In summary, this initial design process has emphasised the importance of engagement and narrative for me. It has helped me realise that there are many ways that this model could portray the concept of ammonite buoyancy, and it depends on the context of the exhibition which would be best. Overall, it has helped me to understand what elements I would like to focus on – I am aiming to highlight the physical vertical movement of the ammonite by engaging the audience. At the core of the brief is the movement concept, and if the audience is creating this movement, they are directly interacting with the concept, fulfilling the purpose of the model.
After researching the concept of ammonite buoyancy which I would be portraying for my client, I began thinking more about what it means to actually make a model for a museum. The way The Etches Collection portrays its fossils is very innovative and engaging. Therefore, I believe my model should also reflect this. I found myself looking towards the Science Museum, and the Natural History Museum in London, who often present information in a similarly innovative and engaging way.
Lisa Fontaine describes these environments as part of an “informal learning” experience. She describes that there are many contemporary museums who are starting to embrace this educational concept through “immersive and multi-media environments” (2014, p. 52). This immersion within a museum setting will often take the form of interactive models and exhibitions, that engage the visitors in the learning experience. The audience is no longer a passive observer of information, but an active participant.
I became really interested in why more contemporary museums are embracing immersion in their exhibitions. Fontaine explains that an interactive museum model will often add an additional element of interest to the subject, and even “help with comprehension and retention of the information.” (2014, p. 51) They also help in explaining more abstract information, such as scientific concepts as they can be “translated into concrete realities.” (2014, p. 51)
Importantly, they also create opportunities for collaborative experiences that can be experienced by numerous people at once, such as families or school groups. Shtulman and Checa conducted a study in 2012 during which they investigated the interaction of parents and children with a museum exhibition demonstrating an evolutionary concept. They found that “the more often the [parent and child] collaborated… the more often they generated accurate interpretations and explanations” (2012, p. 41)
Consequently, it can be summarised that “immersive” and interactive exhibitions result in a more engaging learning environment. They do this through an emphasis on person-centred design that acknowledges that meaning must be built into an exhibition in the context of the audience that visits.
How will I reflect this in my model?
The concept of buoyancy in ammonites is a relatively abstract concept that carries with it a rich history and narrative. This will be reflected by the benchmarks I am establishing for my model. These benchmarks will ensure the model will fill its purpose within the innovative context of The Etches Collection.
Benchmarks (please refer to attached flowchart):
– Clear elements: The buoyancy concept must be the focus of the model. By keeping the different elements of the model to a minimum, the concept will be able to take centre-focus. This will also help to make the model accessible to a wider range of audiences as it will not be over-complicated.
– Accurate: The information that the visitors will learn from the model must be correct.
– Fun and engaging: This will help with immersing the visitors in the concept of ammonite buoyancy and make the information more memorable.
Additionally, the model will also have to be simple to up-keep and durable. As the main purpose of an immersive model is to be interacted with and handed, it must be robust enough to withstand time and usage. Special considerations must also be taken in the current climate – all components that would be regularly handled must be able to be disinfected easily.
Overall, the model I am making must be engaging and informative. Through this, it will work as a complementary aid to the surrounding collection of fossils, therefore emphasising the beauty and complexity of ammonites. Ultimately, I would like the model to demonstrate the passion The Etches Collection holds for the rich history of its fossils.
I have been very excited to learn more about ammonites for my External Brief project. While I knew of their existence due to their infamous status in the prehistoric sphere, I never knew how complex their lives were, and even how much is still unknown about them!
Ammonites are “a large and diverse group of creatures that arose during the Devonian period, which began about 416 million years ago” (McKeever, n.d). I have been very lucky to talk to Dr Steve Etches, the founder of The Etches Collection, who helped to explain to me what these creatures looked like in the past. They varied widely around the globe, such as in characteristics including shape and size, though in the Kimmeridge area where The Etches Collection is based, only species with tight curls have been found. The biggest of these reached sizes of around 50-60cm, though on average they reached around 30cm diameter. Females were larger than males. (Etches, S. 2020)
Interestingly, there is a lot of conjecture when it comes to some aspects of ammonites. For instance, palaeontologists cannot claim what the head of the creatures looked like, as there have never been any fossilised ammonite living parts found. Similarly, experts can only theorise what the shell looked like in terms of colouring, or what the ammonite fed on. Many palaeontologists look to the sister groups of the ammonite, such as the nautilusand cuttlefish for clues. (Etches, S. 2020)
These prehistoric creatures had a fascinating buoyancy system inside their shells that helped to regulate their movement. Their shells had very complex, separate little chambers, which they filled with water. The more water in the shells, the greater their density, thus they would sink. Likewise, if water were to be removed, the ammonite would be lighter than the water around it, thus it would rise.
Neutral buoyancy could also be reached when the “buoyant shell… compensates for the dense soft parts of the organism”. This is achieved when total mass of organism = total mass of displaced water. At neutral buoyancy, the ammonite would neither rise nor sink.
I am very excited to portray this concept in the form of a model. I am especially looking forward to studying the formation of the chambers inside the shells – they are far more complex than I thought they were originally!
Alongside my Dissertation, I will also be working on an External Brief. This is a project that entails responding to a client’s brief. This project should simulate work as a professional Modelmaker, so the main learning goals are regarding communication with a client to create a model suited to their needs.
Who is the client?
I am making a model for The Etches Collection. This is an innovative museum housing a world class collection of fossils that were discovered by Steve Etches around the Kimmeridge area. It is a unique museum that educates visitors in new and engaging ways.
Who is their audience?
The museum has a wide audience that regularly visits the collection. This ranges from school-age children, to families looking for a great day out, to academics. Pre-COVID the museum saw a lot of group trips from schools, universities, or geological and paleontological societies. One of the main links between all their audience is their passion for prehistoric life.
What is the model brief, and what value does it hold for the client?
The museum would like me to demonstrate the buoyancy system inside the shells of ammonite. They have fossilised ammonite shells in their collection, but they do not have a model that demonstrates the intricacies of their buoyancy system. This model will complement the fossils on display and help to bring them to life for the audience. It will also help in promoting the museum’s passion for collaboration with the community.
The focus of this model should be the clarity of the concept, as well as the scientific accuracy of the information presented. It should also be robust – it should be able to withstand a reasonable amount of time with minimum upkeep. Above all, it should be fun and engaging for the audience.
While designing this model, I should keep in mind the wide range of audience that visits the museum. This model must be able to be understood easily by all. I will ensure this by researching the audience to find out how they engage with museum exhibitions and will find a compromise that will suit most needs. This will most likely present itself through the clarity of the model, which will be one of the main things I will be considering throughout the designing and making stages.